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Curriculum Vitae

“Anna's knowledge and skills in Digital Media was unlike any I’ve seen before and it was a pleasure to work alongside someone who has such a passion for the industry.”- Ben Lewis
Resume
Professional ​
info​​

I am an experienced social media and digital marketing professional with over eight years’ experience in private and public sector industries. I am very creative and use my initiative to think outside the box and deliver results.

My key attributes are that I am a quick learner and a strong communicator who works hard to achieve my ambitions. I have gained valuable experience in this sector and I endeavour to develop my skills and to continue learning in this evolving industry.

Work​
experience​

COMMUNICATIONS OFFICER

CLAPA: MARCH 2022 – PRESENT

 

I currently work for the Cleft Lip and Palate Association and am responsible for engaging and inspiring members of the UK cleft community through their communications channels.

 

  • Designing graphics and content for social, digital, and print communications

  • Writing copy for newsletters, the website, and print materials.

  • Managing all social media channels, including Facebook groups with over 11,000 members

  • Designing email marketing newsletters and editing content for the CLAPA website

 

I have experience working with team members from all departments within the charity and external Stakeholders, including a recent campaign with Carol Vorderman.

 

 

DIGITAL MARKETING CONSULTANT

FREELANCE: NOV 2019 – MARCH 2022

I specialise in helping start-ups/small businesses grow their digital presence and brand identity. Working remotely with my clients, I provide digital audits and competitor analysis before building a personal strategy for them.

 

  • Communicating with clients to discuss their marketing needs and producing project briefs

  • Designing brand guidelines and creating assets to be used on web, print and social media

  • Building websites using CMS platforms and adhering to SEO best practice

  • Creating social media accounts and digital content

  • Providing social media training and designing user guides for clients

  • Designing and illustrating greeting cards for Thortful.com

 

Some of my current work has included a Cornish literature festival, a London voice over agency, a Birmingham based artist, Psychotherapists, a yoga instructor and an electric car charging provider.

 

MARKETING ADMINISTRATOR

UNIVERSITY OF PLYMOUTH: NOV 2014 – NOV 2019

 

Working in the accommodation department, I managed all social, digital and print marketing material/campaigns.

 

  • Designing/ writing content and uploading it to the CMS platform

  • Managing social media channels and creating content

  • Working with external teams on print publications, photoshoots and partnership projects

  • Project management, team leadership, administration and customer service

  • Training over 100 students in social media best practice

  • Project managing the Residence Life students’ events programme and housing booking platform

 

Achievements in this role included - 96% of students living in halls joined the Facebook groups that I created from scratch. In addition to this, I sold 100% of tickets for events in the first week of the new Residence Life programme.

 

 

DIGITAL MARKETER

NUMO GROUP: JUL 2012 – NOV 2014

When working for the digital marketing agency I managed social media and digital marketing accounts for over 10 clients. Their industries covered a wide spectrum, ranging from national e-commerce companies to smaller local businesses, including Gordon Ramsay, Tripp Luggage and Healthy Pets Insurance.

  • Worked on new and existing marketing campaigns including strategy and content production

  • Liaising with clients on their marketing briefs, managing their budgets, producing performance reports and providing effective administration of their accounts

  • Creating and publishing web and social media content

  • Managing low budget PPC campaigns and reviewing digital performance on Google Analytics

 

My other duties included working on location providing live social media, photography, PA duties and collaborating with external companies on joint marketing projects.

WORK EXPERIENCE

MAVERICK TELEVISION: SEP 07 – MAY 08

This degree project included research, development and new media design for digital online content. My Final piece included designing a prototype website, producing supporting designs and a research portfolio. This was awarded a first from the university and was presented/pitched to BBC Three.

OTHER WORK EXPERIENCE

Other positions that I have held over my working career have included retail, photography, hospitality and tourism. Here I have gained valuable insight into different industries and developed skills in customer service.

Skills
  • Marketing 

  • Communications 

  • Social media 

  • Google Analytics 

  • Photoshop & Illustrator

  • Customer service 

  • Administration 

  • Brand development 

  • Copywriting

  • Events 

  • Photography 

  • Project management 

  • Public Relations 

  • Team leading 

  • Digital strategy 

  • Training 

  • Client liaison 

  • Content management

Awards
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  • Unsung Hero Award -Student Property Week

  • Employee Recognition Award - University of Plymouth

  • Social Media Competition winner - ASRA Conference

  • MCIM

Education
University of Plymouth

Graduated 2008

 

BA (Hons) Media Art - awarded 2:1 

 

Dudley College

​2004

A levels - Photography (A), Film (B), English (C)

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